Work
Three ways to put context back.
Every engagement is scoped to a single decision, with a fixed end date and a named owner on your side.
01 / Field study
Find out what is actually happening
Four to eight weeks. Interviews with the people doing the work, observation where possible, and a read of the data you already collect. You get findings, the evidence behind them, and the limits of what the study can claim.
Best when a program is underperforming and nobody agrees on why.
02 / Advisory
Turn findings into a plan someone owns
Ongoing or fixed term. Scope, sequencing, risk and dependency mapping, and a governance rhythm that survives after the engagement ends. Written for executives who need to decide, not admire.
Best when the diagnosis exists and the next move does not.
03 / Media
Human Context with Alicia
Long-form conversations with people running complex work: operators, researchers, and the ones who inherited the mess. Published openly so the patterns from private engagements can teach something in public.
Episode listings will appear here once the series launches.
Selected work
Studies are published here as they clear client review. The first entries are in progress.
Ask what we are working onNot sure which one you need?
Describe the decision. We will name the smallest piece of work that answers it.
Start there